Jusst answer these 8 defining questions, and provide supporting links, images or video examples of the program
1
Outline the marketing situation to which the program responded.
2
Describe the critical insight or insights that became the foundation for the program.
3
How was marketing’s role central to this initiative?
4
Tell us about key tactics employed and why they may be considered pioneering.
5
How did the program impact people’s lives or their quality of life?
6
How did the program positively affect the brand or change attitudes toward the brand?
7
Discuss how the success of the project and how it was measured. For example, did it engender brand growth, impact the bottom line, or create a new business model?
8
Describe how this program may be a template for other markets or exemplify worldwide best practices.
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Please aim to keep answers to roughly 300 words.
TO BETTER ILLUSTRATE YOUR INITIATIVE, YOU CAN PROVIDE LINKS, IMAGES OR VIDEO CASE STUDY EXAMPLES.
Image uploads of under 5mgs can be added to the form, or send larger files through your preferred method of FILE SHARING. Just let us know how it is coming and when.