Today’s transparent social media environment has dramatically shifted the rules of “doing good business,” and marketing leaders throughout the world are evolving to address new challenges and opportunities. The assumption of responsibility, the authenticity of purpose and the adoption of greater transparency are now critical to how any brand or business plays its proper role in society.
MARKETING MAKES A WORLD OF DIFFERENCE™ launched a decade ago as a Think Tank event series when The Internationalist noticed a shift in the winners of its case study award programs. Those cases that did make a world of difference were consistently among the Grand Prix winners. Today, MARKETING MAKES A WORLD OF DIFFERENCE™ enables marketers to learn more about new marketing thinking that contributes to doing good, while creating deeper customer relationships, enhancing brand growth, and demonstrating the importance of the marketing function within the corporation.
MARKETING MAKES A WORLD OF DIFFERENCE™ was an idea source for the ANA’s Center for Brand Purpose in collaboration with The Internationalist. Deborah Malone authored the ANA’s Purpose Playbook series, and the first playbook on Discovering Brand Purpose, has been downloaded more than 25,000 times—the ANA’s most requested download. The Center for Brand Purpose won a President’s Award from the World Federation of Advertisers for its “outstanding contribution to the marketing industry.”
The Internationalist’s MARKETING MAKES A WORLD OF DIFFERENCE™ Leadership Initiative brings together senior marketing thought leaders in peer-to-peer collaboration to advance one of marketing’s most significant callings—making a world of difference through a deeper understanding of the complex dynamics and outcomes of “purposeful and sustainable marketing” strategies, while demonstrating the importance of the marketing function within the corporation. To learn more, click here.
Deborah Malone will be publishing a new book this year in The Reinvention of Marketing series from The Internationalist Press called Reaching Beyond Purpose, which will include chapter interviews with those marketers championing this field now.