Hiki and Getty Images Develop AutisticOutLoud, Custom Content to Authentically Represent People with Autism

Hiki is the world’s leading neurodiversity-centric friendship and dating app targeted to people with autism. Today, about 15-20% of the world’s population is regarded as neurodivergent– reflecting a range of ages, races, genders, and nationalities.

Hiki’s mission is to enable this community to connect with each other, especially given that Autistic people are 4x more likely to feel lonely and 3x more likely to commit suicide than others.

Autism is often stigmatized in culture and depicted in media and advertising as a “tragedy.” False assumptions and misinformation have created inaccurate images that misrepresent autistic people.

Hiki sought to reshape these restrictive perceptions and prejudices by leveraging the power and scale of media with the help of Getty Images and the global media agency Mindshare.

To challenge these limiting views, Hiki understood the need to drive genuine representation of the autistic community.

Sef Cavendish, Social Media Coordinator at Hiki, and Rachel Lowenstein, Global Head of Inclusive Innovation at Mindshare, discuss #AutisticOutLoud, an advocacy campaign with Hiki and Getty Images that combats stereotypes with self-portraits of autistic creators representing themselves.

The portraits are available for public use on the Getty Disability Collection and Unsplash. Google’s Neu Project and IBM’s Weather Company are among the partners showcasing the images.

130 thoughts on “Hiki and Getty Images Develop AutisticOutLoud, Custom Content to Authentically Represent People with Autism

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